The Fresh Start Initiative wants to hear from folks with the vision to see that sensible, creative planning can produce a uniquely vibrant urban/rural destination -- connecting the open spaces of the Celery Fields with the commerce and fun of the Packinghouse Area.

Three publicly owned parcels form the intersection at Apex Rd. and Palmer Boulevard, just east of the highway and just west of the Celery Fields. The County has decided to sell parcel #3. For parcels #1 and #2, it's given Fresh Start six months to invite the community to come forward with ideas, proposals, outside-the-box thinking to achieve a more integrated approach to the possibilities in this area, the anteroom to East Sarasota County.
One idea for lands near the Celery Fields has already been noted in the Herald Tribune -- a visionary center where people could experience the natural and historical past through the potent new possibilities of virtual and augmented reality.
The effort here is to identify options that respect the inherent qualities of our public lands and integrate them with compatible, interesting, and economically stimulating uses in the surrounding area.
We are preparing community workshops in late March. If you have an idea or proposal please get in touch (see below). Fresh Start's role is to simply to facilitate these meetings. The community itself will choose the options it prefers, and we will bring them to the County Commission.
If you have some ideas to share, this is to let you know that Fresh Start is now gathering proposals. Please bear in mind that a basic proposal needs to specify at least a rough idea of land dimensions, the kinds and sizes of structures, the envisioned purpose, and ideas about funding. Considerations of impacts and planning will take into account
Fresh Start is now gathering proposals. If you have an idea you would like the community to consider, we need to receive your proposal no later than March 1. Please send to FreshStartSarasota@gmail.com.
- impacts on traffic on Palmer Boulevard and Apex Road;
- compatibility with surrounding assets: the Celery Fields, Packinghouse area, homes and schools;
- economic enhancement: employment, raising land values, etc.
We look forward to hearing from you.
More about Fresh Start:
- Letter to the Editor 11.18.17
- Fresh Start's Letter to the Board of Sarasota County Commissioners
- Sarasota News Leader Story
- Sarasota at the Crossroads
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